Immersion in mmo's

Back in the day when I first fired up world of warcraft at the young of 14 I was amazed. Never had I entered such a detailed world that felt so alive and mainly it felt massive. I was running around doing my quest pretty much chatting with every other night elf I encountered ( I was a druid.) It just felt like I had actually entered a world....a world where I could become something by putting in hard work and effort I could matter. In the real world I can't just go out and start accomplishing things and becoming stronger. Real life to me felt mundane and just boring but this new world felt fresh and exciting. Sadly that feeling isn't there for me anymore. Whenever I fire up a new mmo...its all the same to me. Basically every game just feels like its the same thing reskinned I don't feel like I am part of a world anymore just that I am a member to an mmo. This was bothering me one of my most loved hobbies one that had changed my life completly was becoming drull and boring. So I started to think how could game designers bring back the Life to mmo's. And I think I have a pretty good idea how. Instead of game designers trying to make the next great mmo...why don't they try to make an actual world. How great if the mmo genre evolved into the wold simulator genre. Basically what I am saying is that instead of making zone a b and c why not make a giant map. A giant world fill everything in it with love and purpose hide secrets everywhere. Make people want to go out and find stuff. Don't just give people a grind leveling in my mind might be dead in a sense. I think once people have leveled enough in any mmo they are not going to want to do it again. So why not entice people in different ways to go explore your worlds. Hide super powerful weapons all throughout your virtual world. Then players will have something to pvp over and something to pve for. This could be done with everything. Make people want to see your world and the love you put into it. Don't just make zone a b and c then through an end game raid with some pvp tacked on...I know these devs want to really give us something to play and I am sure they want to flex there creative muscles so I am saying do it give us back our love for massive world...give us back our love for mmo's.